10 Keys to Writing Copy That Sells!
Ten Tips For Writing Effective Web CopyOn the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the .....
Whether you're selling a product or service, the 10 tips below are
your keys to writing great copy that communicates and persuades ...
to get results! These guidelines can apply to most any form of
consumer marketing communications: sales letters, brochures, web
copy, or direct mail. As long as your goal is to elicit a reaction
Ten Quick Tips For Inexperienced WritersOne of the biggest problems that inexperienced writers have is simply knowing how to get started. If you've unsure of your writing skills, then here are some quick tips to help you .....
from your reader, you've come to the right place. Give it a whirl!
1. Be reader-centered, not writer-centered.
Many ads, brochures, and Web sites we see talk endlessly on and on
about how great their products and companies are. Hello' Customer,
anyone' Think of your reader thinking, "What's in it for me'" If you
can, talk with some of your current customers and ask them 1) why
they chose you, and 2) what they get out of your product or service.
TIP: To instantly make your copy more reader-focused, insert the
word "you" often.
2. Focus on the benefits - not just the features.
The fact that your product or service offers a lot of neat features
is great, but what do they DO for your customer' Do they save her
time or money' Give her peace of mind' Raise her image to a certain
status' Here's an example: If you go buy a pair of Gucci sunglasses,
you're not just looking for good UV protection, are you' You're
buying the sleek, stylish Gucci look. So that's what Gucci sells -
the image. You don't see their ads talk about how well made their
sunglasses are. Think end results. Now, what does an insurance broker
Can You Write Naturally And Get Good SE Ranking?The most effective way to write for your website is to
keep the subject matter of your web page under tight
focus. Notice I didn't say website; that's because the
search engines don't spider websites .....
sell' Policies' No - peace of mind. (See' You've got it!)
3. Draw them in with a killer headline.
The first thing your reader sees can mean the difference between
success and failure. Today's ads are chock full of clever headlines
that play on words. They're cute, but most of them aren't effective.
There are many ways to get attention in a headline, but it's safest
Anyone Can Be A Writer...ButHow many times have you seen it in ads, ezines, and
articles' ANYONE can be a writer! Right. But the question is
do you want to read what they write' I was not always an "A"
student in school or college, but I do know how .....
to appeal to your reader's interests and concerns. And again,
remember to make it reader centered - no one gives a hoot about your
company.
Bad: "SuccessCorp Creates Amazing New Financial Program."
Better: "Turn Your Finances Around in 30 Days!"
4. Use engaging subheads.
Like mini-headlines, subheads help readers quickly understand your
main points by making the copy "skimmable." Because subheads catch
readers' eyes, you should use them to your benefit! Read through your
copy for your main promotional points, then summarize the ideas as
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subheads. To make your subheads engaging, it's important to include
action or selling elements.
Bad: "Our Department's Successes."
Better: "Meet Five Clients Who Saved $10K With Us."
The Write FormulaWhat's the difference between effective sales copy and copy
that will fall flat on its face' There are a lot of
ingredients that go into good sales copy. Here are just a
few of them:
Put .....
5. Be conversational.
Write to your customers like you'd talk to them. Don't be afraid of
using conversational phrases such as "So what's next'" or "Here's how
do we do this." Avoid formality and use short, easy words. Why' Even
if you think it can't possibly be misunderstood, a few people still
won't get it.
6. Nix the jargon.
Avoid industry jargon and buzzwords - stick to the facts and the
benefits. An easy way to weed out jargon is to think of dear old Mom
reading your copy. Would she get it' If not, clarify and simplify.
(This rule, of course, varies, depending on who your target audience
is. For a B2B audience, you should upscale your words to what they're
used to. In these cases buzzwords are often crucial. Just make sure
your points don't get muddled in them!)
7. Keep it brief and digestible.
No one has time to weed through lengthy prose these days. The faster
you convey ......
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