10 Tips For Writing A Persuasive Ad!

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1. You can get ad copy ideas by studying similar
product's advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to

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accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.

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3. Make a complete list of your product's benefits
and features. Begin your ad with the most important
benefit either in your headline or first sentence.

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4. Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.

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5. List all the ways your product is different from
your competition's. Include all the differences in
your ad copy that are better than their product.

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6. Use graphics, pictures and drawings of people
actually using your product to solve their problem.
Include a picture that also shows the results.

7. Make a list of your target audience. Write down
what reasons would attract ......