12- COPYWRITING TIPS TO MAKE YOUR ADVERTISING MORE PROFITABLE
How To Write A Business MemoHow to Write a Business Memo
'2002 By Linda Elizabeth Alexander
A business memo helps members of an organization
communicate without the need for time-consuming .....
' Copyright 2004 Thom Reece All Rights Reserved
Year after year people make the same mistakes in
direct-response copy and advertising. You can avoid
the most common and costly blunders by following these
proven tips...
1. WRITE IN DIRECT-RESPONSE LANGUAGE:
- Use short paragraphs and short words. This article
Making The Time To Write That NovelFinding the time to write a novel is one of the major issues confronting writers, particularly those who haven't been published yet. How does one justify to themselves, or to their .....
has 68% short words-five letters or less. Strive for
at least 65%-75%. Never go under 50% unless you are
writing to Ph.D's.
- Make your sentences and paragraphs flow like a breeze.
- Ignore good grammar when you have a good reason.
- Keep the bucket brigade going: Start paragraphs with
And, But, So you see, However...
A SIMPLE RECIPE FOR "WRITING SUCCESS* Write something every day. DISCIPLINE and DEDICATION is the key
to eventual writing success, I believe. Also practice makes "purrfect".
*Always .....
- Use the freshest concepts and the most colorful language you can without disturbing the flow.
- Use hot words: free, profit, new, now, secret, easy, save, guarantee, today... and the hottest word of all: YOU!
- Use bullets... lots of them.
2. WRITE LOTS OF HEADLINES.
Always think up dozens of alternative headlines. Put your strongest benefits in them and test your best alternatives. When writing headlines for web sites make sure they include key search words and phrases along with the benefits.
3. DROP THE WARM-UPS...
Revving Up Your Writing ProductivityProductivity begins by recognizing and valuing your
brilliance, time, and space. It starts with awareness of
what works and what does not. It continues with examining
what needs grease, or other needs. Search for the truth .....
You'll destroy your entire letter/ad by starting off, "As a homeowner, you know how maintenace costs are climbing every day...". Take your first draft and try cutting out the first two to three paragraphs... you'll usually find the real "meat" starts to appear in your copy
after you have started to "warm-up" to the writing.
Can Web Copy Writers Learn From Direct Mail TechniquesWould you send a million letters costing tens of thousands
to print and mail, in a direct marketing campaign, without
testing the letter content first' It's what many website
owners do when they don't test and measure their .....
4. STAND OUT.
Separate yourself from the competition as clearly as you can. Discover, isolate, and dramatize all the reasons for doing business wity you...today..., instead of your competitor. Build your entire package or ad around these reasons (benefits).
5. SELL BENEFITS, NOT FEATURES.
Readers don't buy products or features of products. They buy the benefits-of-use of the product or features. Be humble enough to realize that a buyer will not give you one red cent for any product or feature until you convert the features into benefits-of-use.
6. LEARN TO GIVE.
Most advertisers and charities think of direct response strictly as a device to "get". Unfortunately, most readers also want to get. So, to succeed, you must adopt a "give" attitude... beyond what you offer in the product or service. Give them something immediately in your ad, your letter, your web page. Give them news, business tips, interesting stories, resources, freebies, special deals.
7. USE TESTIMONIALS.
They're proof that you're as good as you say you are, and that you'll do what you say will do. ......
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