12-Copywriting Tips to Make Your Advertising More Profitable

How To Become A Freelance Copywriter In New York
As a freelance copywriter in New York, your work is never done.

What'

Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City'

For .....

Year after year people make the same mistakes in
direct-response copy and advertising. You can avoid
the most common and costly blunders by following the
following proven tips...

Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.

Not very appealing, is it'

Now imagine a crisp, fall morning. The .....

1. WRITE IN DIRECT RESPONSE LANGUAGE:

* Use short paragraphs and short words. This article
has 68% short words-five letters or less. Strive for
at least 65%-75%. Never go under 50% unless you are
writing to Ph.D's.

The Best Freelance Job Boards For Writers

How many times have you checked out a job board to that either it no longer exists or that there is one or two jobs listed. Out of the hundreds .....

* Make your sentences and paragraphs flow like a breeze.

* Ignore good grammar when you have a good reason.

* Keep the bucket brigade going: Start paragraphs with
And, But, So you see, However...

* Use the freshest concepts and the most colorful language

Making The Time To Write That Novel

Finding the time to write a novel is one of the major issues confronting writers, particularly those who haven't been published yet. How does one justify to themselves, or to their .....

you can without disturbing the flow.

* Use hot words: free, profit, new, now, secret, easy, save,
guarantee, today... and the hottest word of all: YOU!

* Use bullets... lots of them.

Top 10 Blog Writing Tips

Most of the "rules" about writing for ezines and newsletters apply to writing posts for your blog, but there are some important differences. Keep these 10 .....

2. WRITE LOTS OF HEADLINES.

Always think up dozens of alternative headlines. Put your strongest benefits in them and test your best alternatives. When writing headlines for web sites make sure they include key search words and phrases along with the benefits.

3. DROP THE WARM-UPS...

You'll destroy your entire letter/ad by starting off, "As a homeowner, you know how maintenace costs are climbing every day...". Take your first draft and try cutting out the first two to three paragraphs... you'll usually find the real "meat" starts to appear in your copy after you have started to "warm-up" to the writing.

Bring Out The Natural Writer In You
Bring Out the Natural Writer in You
Judy Cullins '2004 All Rights Reserved.

Think you can't write a book that will sell' You aren't a natural writer' In fact, you .....

4. STAND OUT.

Separate yourself from the competition as clearly as you can. Discover, isolate, and dramatize all the reasons for doing business with you...today..., instead of your competitor. Build your entire package or ad around these reasons (benefits).

5. SELL BENEFITS, NOT FEATURES.

Beating Perfection Syndrome So You Can Write
Copyright ' 2002 by Angela Booth

It's Saturday afternoon. Your partner has taken the kids to the
park. You have a whole hour to write. Instead of which, you sit .....

Readers don't buy products or features of products. They buy the benefits-of-use of the product or features. Be humble enough to realize that a buyer will not give you one red cent for any product or feature until you convert the features into benefits-of-use.

6. LEARN TO GIVE.

Most advertisers and charities think of direct response strictly as a device to "get". Unfortunately, most readers also want to get. So, to succeed, you must adopt a "give" attitude... beyond what you offer in the product or service. Give them something immediately in your ad, your letter, your web page. Give them news, business tips, interesting stories, resources, freebies, special deals.

7. USE TESTIMONIALS.

They're proof that you're as good as you say you are, and that you'll do what you say will do. Like...

"I increased profits by $100,000 last year using your services..."
Joe Smith, President, Smith Corporation

The more specific the testimonial the more power it has. Give full attributions whenever possible. Testimonials give ......

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