15 Key Questions About Writing Your Own Tips Booklet

Freelance Copywriting Advice #1: Take The Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary.

The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that."

My advice to you is this: .....

Everyone has something they want the world to know about and a tips booklet
is a great way to do that. More than 500,000 copies in three languages of a
tips booklet called '110 Ideas for Organizing Your Business Life' have been

Overcoming Writer's Block
Just thought I'd share a few thoughts on how to use the amazing powers
of your creative imagination to the fullest in overcoming "writer's block"... .....

sold, all without spending a penny on advertising.
Here are some questions to get your tips (and cash) flowing. You can mine
your own field of gold by looking at any promotional literature you have
created, audio or video tapes you have produced, press releases or articles
about or by you, your product catalog and even your business card.

1. What is the single most important subject from your experience or
knowledge that you want the world to know about' If there are several
topics, which one is most compelling to you right now'

Seven Keys To Writing Powerful Online Marketing Copy

"Thinking is the hardest work there is, which is the probable reason why so few engage in it." -Henry Ford

Man's ability over all other creatures on this Earth .....

2. How would you narrow that subject down into segments' Do those segments
create additional booklets to develop a series'

3. What do you want the booklet to accomplish for you' Do you want to
altruistically spread the word about something' Will a booklet be a
marketing tool for your business' Can it be a profit center for you' Would

Having Difficulty Writing A Compelling Offer?
Yes it's true. Everything I ever needed to learn about assembling a compelling offer, especially telling the difference between features and benefits, I learned from TV
infomercials!

Now, .....

you like it to be a marketing tool and a profit center'

4. What are you often surprised by that people do not know about your

The Online Writing Business Requires Constant And Regular Writing
Many writers do not understand that the online writing business is very different from the offline writing world. The economics are totally different and no amount of lobbying and noise will change that.

Sadly, because of this reason, many .....

subject area' Is there something that seems so 'common sense' to you, while
being highly helpful or enlightening to others'

5. What is the single most outstanding thing you want people to know' Is is

Write A Song On The Guitar

Most songs that have ever written can be broadly grouped into one of several categories; songs written around a chord progression, songs written around a melody, or songs written around a riff: .....

a new skill, perspective, attitude, expanding general knowledge'

6. Does your information need to be presented sequentially or can it be
random' Can a specific entry stand on its own or does it need whatever came
before it to cause it to make sense to the reader'

7. What do you want people to do and not to do, be or not be as a result of
your booklet' How will this information be benefit the reader'

8. Who besides the reader can benefit from this material' Are there
manufacturers, suppliers, distributors whose business activities can profit
by distributing your contents'

9. Is there language that is peculiar to your topic' Have you considered
how you will monitor and treat that in your content'

10. What surprised you most when you learned about your topic' Is that
useful to pass along to your readers in some way'
......

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