3 Keys to Better Online Copywriting

How To Come Up With Fresh Writing Ideas
How to Come Up with Fresh Story Ideas When Your Idea Well has Run Dry

When I face the desolate impossibility of writing 500 pages, a sick sense of failure falls on me, and I know I can never do it. Then gradually, .....

' 2005 by Bruce Carlson

Doing the copywriting for your own website without the proper
knowledge and tools is pretty much like flying blind in a
snowstorm without piloting experience or instruments.

It doesn't work too well.

A very basic knowledge of copywriting and direct marketing
principles will take you a long ways on the Web.

Here are three simple keys to writing better online copy. Armed
just with these, you'll have a jump on 90% of the folks out
there doing the copywriting for their own sites. And you'll
increase the pulling quality of your site's copy today -- even

"7 Pillars To Writing Successful Articles"
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7 Pillars To Writing Successful Articles
' 2003 Rhys Nawodycz
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Are you writing articles'

"Here we go again" you mind says. You've .....

if you've never written a word of copy in your life.

1) Wake up your prospect

In today's overkill ad world most people have become numb to
standard sales messages. Television, newspapers, magazines,
Internet, radio, etc. all blast us non-stop with advertising.

How Can You Find Freelance Writing Jobs?
Do you think that there is a big sign that reads, 'Freelance Writing Jobs, Apply Within'' There just is not. In fact, you may have a hard time finding writing jobs of any type advertised in any employment .....

After a while we just naturally tune most of it out.

Copywriting great John Carlton says to imagine that your
prospect is a giant blob sitting there on the couch or in a
chair. Now what would you need to do to get that blob to take
action to buy'

Getting someone to stop... actually read your website copy...
AND click through (or fill out a form) is serious heavy-duty
action on the click-and-run Web. Your prospect has a million
things on his or her mind.

Reading your copy isn't exactly Priority One...

So how do you wake your prospects up and get 'em to read your

An SEO Copywriting Makeover ' Turning 'Not' Into 'Hot' Part
by Karon Thackston ' 2003
http://www.copywritingcourse.com

I recently took on a project for a Web site that sells gas logs that I thought would make an interesting .....

copy'

The secret is right here in this headline:

"ARE YOU TOO BUSY EARNING A LIVING TO MAKE ANY REAL MONEY'"

Formulas Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce new text for a site makeover' You often see the advertisements; a designer is looking for a freelance web writer who is going to create .....

This is from Joe Karbo's sales letter for his "The Lazy Man's
Way to Riches" book. The letter was probably responsible for
over a million dollars worth of sales for Joe.

Joe's secret here, and one which you can use too, is based on a
simple principle for getting a prospect's attention.

I'm Only The Writer

Writers are often are greatly surprised or disappointed by how their work is changed when it is adapted for the big screen. When Irwin Shaw's World War II novel The Young Lions was shot in Paris in 1958, the Nazi character was played by .....

You need to...

2) Enter the conversation going on in your prospect's mind

You should know enough about your target market to know what
keeps them awake at night. If you don't yet, then you'll need
to find out right away.

In the example above from Joe Karbo, it's about working like a
dog and barely making enough to pay the bills. Marketers like

37 Tips On How To Write A Web Page Or Sales Letter That Sell
Dear Sales and Marketing Executive

'You Have Less Than Six Seconds to Capture the Prospect's Attention!'

1. Which headline is best'

Is it the one that stresses a problem .....

Joe who target opportunity seekers understand that frustrations
about money cause a lot of people pain.

But what concerns does your target market have' What problem(s)
do they need solved' What itch(es) do they need scratched'

You can find the answers to these questions fairly easily. Lurk
on the forums where your prospects hang out... Read the online
and offline newsletters, magazines and journals they read...

Or better yet, just ask them!

Set up a survey page on your website or else survey them
through your newsletter or blog. Or use a Web tool like
AskDatabase.

Once you know what your prospects are thinking about most of the
time your copywriting job becomes a heckuva lot easier. You'll
be on a more intimate basis with your market. Which is never a
bad thing...

Good copywriting is wooing your customers in print, after all.
Just like you would woo a prospective mate. And the more you
know about them the more you'll be able to say the ......

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