35 Quick Tips for Writing A Press Release

Be Careful What You Write
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35 Quick Tips for Writing A Press Release

Layout
1. 1-2 pages in length.
2. Double-space.
3. 1.5 to 2 inch margins.

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4. Use company stationary with logo and slogan.
5. Avoid bright or dark-colored paper.
6. Center "News Release" at top.
7. Place a "release date" under "News Release".
8. On second page, type "page 2".
9. Use company stationary with logo and slogan on page 2.

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10. Leave out "release after" date on second page, all
else should be the same.
11. At end of press release, type "-30-" or "# # #".

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12. Include both black & white, color, and a variety of font
sizes (but no more than four).

Format
13. Inverted pyramid (biggest point or major message first).
14. Straight to the point at the beginning.

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15. First and second paragraphs devoted to your main
message.
16. Secondary information comes AFTER main message.
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beginning.
18. Don't go on and on.
19. In the third section, establish a connection with you.
20. Use a problem/solution format.
21. Comparing and contrasting ideas can be inside the
problem/solution format.
22. Be careful of your facts, spelling and grammar
23. Only one news release per e-mail or envelope.

Information to Include
24. Newsworthy information, not sales copy
25. All the Who, What, When, Where, Why and How elements.
Their order depends on level of importance.
26. Enticing headline which summarize the material/news.
27. Photos if available, or where they can be accessed
......

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