5 Secrets of Successful Copywriting

EXCUSE ME, BUT YOUR WRITING IS SHOWING!
Think about it.

How many people do you write to during a business day' How
many of these people know you only through your words'

Okay, so maybe you have shared a few handshakes with some
of .....

5 Secrets of Successful Copywriting
' 2004 David Garfinkel

Blast Your Writing Blocks
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Would you like your sales to go through the roof'

Of course you would. Who wouldn't'

I have found five secret "keys" that dramatically improve
the money-making ability of just about ANY sales message.

This discovery came from writing hundreds of successful
sales messages myself, and helping thousands of other people

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improve their own skills at writing successful advertising
sales copy.

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So how do you get started' What do you write about' What do you actually DO with your articles once you`ve written them' It seems daunting, I know. I was .....

I've also found every time someone else gets better results
from what I have taught them, my own life improves. With
that in mind, here are the five secret "keys" for you to use
and profit from:

SECRET 1: Focus your advertising sales copy on ACTION.

Begin by getting crystal-clear on the action you want your
prospect to take. If it's to buy, then keep that in mind as
you write. Also, write in an "action" frame of mind. That
means use action words: walk, run, reach, touch, grab, pull,
put in your pocket.

Here's another action secret. In your imagination, figure
out how to move obstacles out of the way, so your prospect's

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Ask yourself these questions:

• Are you an experienced writer'
  

• Do you want to stay at home to write'
  

• Do .....

clear path to action is unobstructed and easy to follow.
And make it easy for your prospects to take the action you
want them to take.

SECRET 2: Don't sell your product!

I know that sounds contrary to common sense. But I promise
you will make far more sales if you visualize your product
as a SOLUTION to your prospect's most pressing problem' or
picture your product as the way to make the prospect's
fondest DREAM come true' or even describe your product as
the answer to becoming the PERSON the prospect most wants to
be.

Examples:

- Solution to problem: "Tired of copy that doesn't close'
With our system, you'll be writing killer copy every time!"

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What is it exactly that copywriters DO when they produce new text for a site makeover' You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a .....

- Dream come true: "Here's how to create a Web site that
makes money for you every single day!"

- Become the person: "How would you like to become one of
the High Earners on the Web'"

SECRET 3: Provide proof of your promises.

Beginning copywriters need to face this fact, and

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experienced copywriters need to be reminded:

No one is going to believe a single word you write.

Until you provide proof, that is.

Types of proof that work include simple facts that back up
your promise; testimonials showing how your product actually
did for someone what you say it can do for the prospect;
reasons why your product can do what you say it can do; case
studies showing results; and a summary of your own track
record, showing you know what you're talking about.

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SECRET 4: Let your critics go wild.

Did you know that really good copy gets as many "thumbs
down" as it gets "thumbs up'"

It's true. Here's why:

Really good copy spurs EMOTIONS in the people who read it.
Some of those people - the ones who want what you have -
will experience the emotions of desire and excitement.

But at the same time, other people - those who DON'T want
what you're offering - may find that your provocative copy
stirs feelings of distrust, discomfort, even outrage!

Don't worry about it! As long as your copy is legal and
ethical, it doesn't matter whether everyone likes it or not.
You don't need or want the approval of people who wouldn't
buy from you anyway.

Remember: If you're making sales, those sales are the ......

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