7 Steps You MUST Take Before Writing a Word of Copy!

How To Write A Chorus
A song without a chorus can hardly be called a song. This rather bad statement is my personal opinion so if you don't agree, that's okay. But I would like to start this lesson with this statement, not only to wake you up, but rather .....

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Copywriting Checklist

How To Jumpstart Your Next Writing Session.


I have always enjoyed writing. Sometimes it's a problem for me to just sit down and write something. There are days when I choose "procrastinating" over "proactive." .....

Okay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. But where do you begin' Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, you need this checklist.

The Critical Steps to Take Before Writing Your Sales Letter

One of the biggest misconceptions new clients have when they come to me is I can whip out a sales letter in a few days. Wrong, wrong and wrong. A lot of preparation goes into writing copy. I spend on average 50% - 70% of my time PREPARING to write copy. If you don't do your homework, the chances go up exponentially that your copy will fall flat on its face. Use this simple checklist to get you prepared for writing your own sales copy.

Back To The Copywriting Basics
You've probably read lots on effective copywriting strategies, how to
utilise keywords, and various tricks of the trade for making sure your
copywriting is as effective as .....

• Use the product or service yourself. I wouldn't dream of writing copy about something I had never experienced. (If it's your product, you may want to let someone else test it, then interview her about her experience.) It's one of the fastest ways to get a complete understanding of its strengths and weaknesses.



• Research your target market thoroughly. If you know anything about the way I help others write their own copy, you know about the "tarket" concept. Basically it goes like this. Segment your market down by age, income, marital status, etc. Then write out a detailed description of ONE PERSON in your target market - your "tarket".

I Am Biodegradable. My Writing Is Not.

My dad was wrong. I just discovered that I am good for nuthin' after all. In fact I've been good for nuthin' all along. I am 100% biodegradable and that means I can be recycled into nuthin'. It also means that no matter how much .....

When you write, speak only to that person.

• Spy on the competitors. Make yourself a customer to your competition. Then study how they handle marketing and customer service from A to Z. Sign up for their ezines, study their websites, collect their direct marketing campaigns. Learn to think like they do.

The Benefits Of Journal Writing
Everyday we experience many different events. Some good, some bad, some memorable and some that can be forgotten the next day. For writers, these events of our lives are a treasure trove .....

Soon the differences between your company and theirs begin to reveal themselves. Your unique selling position pops its head out!

Having Difficulty Writing A Compelling Offer' Click On A TV
Yes it's true. Everything I ever needed to learn about assembling a compelling offer, especially telling the difference between features and benefits, I learned from TV
infomercials!

Now, just give me a second here. .....

• Anticipate objections by writing out the FAQs ahead of time. Put yourself in your customer's shoes and think like she does. What questions come up for her that would stop her from buying' Expect those frequently asked questions to come up and address them in your copy.



• Identify the features and benefits. We already know people buy more on emotion than logic. So have a list of what your product or service does (features) and how each feature makes your customer's life better (benefits). The more you can stimulate an emotional response in your client with benefits, the deeper the connection goes.



• Collect compelling stories from the client. Nothing pulls us in psychologically more than a good story. Humans are a storytelling society. It's in our genes. So give them what they want. Get ......

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