9 tips to help you write more powerful emails
Writing emails seems so easy and quick, anyone can do it without giving it a second thought. But by rushing it carelessly, are you wasting a useful opportunity to promote yourself and your business' Professional business writer Suzan St Maur shares her top tips on how to make your emails much more powerful...
1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...
2. Never send and preferably don't even try to write an email if you're angry, upset, drunk, or otherwise not in total control. If you have a heated conversation with someone on the telephone you can sometimes fudge things over. But with emails, once you hit "send" whatever you've written is there, carved in tablets of stone, for as long as the recipient wants to glare at it. The old adage about "counting to ten" before responding couldn't be more true here. Only send angry emails if you can handle, or really don't care about, the recipient's resultant feelings!
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3. One thing that you may not think of is that it can be useful to consider carefully the time you send your emails. To begin with it's always a good idea to avoid sending emails that coincide with the Monday morning rush and Friday afternoon lethargy. In addition, I've occasionally found that emails sent to companies over the weekend end up getting lost in cyberspace. And on a rather more subtle level, if your recipients see that you're sending emails on a Sunday morning or late at night, they may feel they can interrupt you for a business talk at the same times. Although you may think it's cool to impress a client that you work all hours, your partner won't when the same client calls you on the phone at midnight.
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4. Because almost everyone at some time or another has been infected with a computer virus, people are understandably wary of attachments. I never send attachments to anyone I don't know very well, and equally never open attachments unless they're from people I know well. And then, some contemporary viruses and worms clone themselves on to genuine email names and addresses, so even an email purporting to be from someone you know might just be infected. When in doubt append text to the body of your email message, or contact the recipient beforehand and make sure they're happy to receive it as an attachment.
5. Layout of emails is something few people pay attention to, especially if (like me) their system uses text only. However even with simple text a sensible layout can make the whole thing more readable. Above all, you should avoid writing emails that sprawl all the way across the screen. Those are very hard to read and to be able to see everything properly as text, your reader may have to fiddle about changing fonts. The safest format to use consists of lines no more than 65 characters long. That fits, works everywhere and makes the email much easier on the eye.
6. Your subject line should focus on what's in it for the reader so it grabs their attention. You'll find that ......
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