Avoid These Web Site Design And Writing No-Nos
Copyright 2005 Ronald Gibson
SEO Copywriting Makeover: Good Rankings But No Sales Part 2by Karon Thackston ' 2004-2005
http://www.copywritingcourse.com
In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original .....
Is your website doomed before it even gets off the ground' A badly-designed website can turn off potential customers before they even think about buying your product. Here are some website design mistakes that you should avoid.
1. Don't load your web site with a lot of high tech clutter. As a rule, avoid using fancy animation or script code unless it is absolutely necessary.. Those things only serve to distract from your sales message.
2. A website that loads slowly is just about the most annoying thing on the Internet. Don't use large graphics or anything else that dramatically increases your site's load time.
3. Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.
4. Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.
5. Don't push all your words together on your web site. People like to skim; use plenty of headings and sub headings.
6. Stay focused. Don't use site content your target audience isn't interested in. If people are coming to your site to find info about fishing, then don't include soccer content.
7. Keep a unified theme. Don't use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.
8. Stick to the basics. Don't use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.
9. Don't let your selling words and phrases go unnoticed. Highlight important words ......
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