Be Careful What You Write
The Power Of Your Ego In Writing Online CopyI obey one main rule when writing copy for the online world: Get
out of my ego and into my reader's ego. It's a basic marketing
truth that shouldn't be violated anywhere. Yet it's violated
every day online. Let me explain.
One day I .....
A small-business owner is someone who runs his own company, but a small business owner is always a shrimp!
Along with incredible conveniences, email communications come with a major pitfall: People are getting careless about their writing. Is this the end of the world' No. In casual communication, a few misspellings and grammatical gaffes are no big deal.
But with prospects and clients' Very big deal.
Not to put too fine a point on it, but email goofs make a sharp cookie like you come across like a dim bulb in life's marquee. ......
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