Competitor Analysis - How Writing Rubbish Can Give You An Edge

Writing Newsletters Online: How To Get It Right
A strange thing has been happening to newsletters online.

They have been turning into either a) promotional emails or b) web pages delivered by email.

I'm sure you know what I mean .....

The Gobbledygook Competitor Analysis Tip

When typing c*ap can tell you a lot about your competition'

Do You Need Help Writing A Winning Cover Letter?
Your cover letter is critical to your success. It sets the tone. It is read before your resume and includes vital information about you that every potential employer needs. If you don't have a cover letter, .....

One of the great things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it were likened to a sword - it would be double-edged.

What do I mean by this'

It's very simple - your advert - when it is displayed - is in the public domain and can be seen not only by your prospects but also your competitors.

The reverse of course is also true, which means you can perform competitor analysis too. So how can you leverage this to find out who amongst your competitors is doing a great job writing Adwords creative copy'

7 Reasons You Should Be Writing Articles
You have probably heard that writing articles is a very successful internet marketing technique. But why is this so'

Here are 7 reasons why writing articles really works:

1. .....

A quick refresher is in order - Google allows you to match in 4 different ways:

' Broad Match (unadorned keywords and keyword phrases)

5 Secrets Of Successful Copywriting
5 Secrets of Successful Copywriting
' 2004 David Garfinkel

Would you like your sales to go through the roof'

Of course you would. Who wouldn't'

I .....

' Phrase Match (Enclosing Quotes " ")
' Exact Match (Enclosing Square Brackets [ ])
' Negative Match (With a preceding minus sign - )

7 Devistating Writing Mistakes And How To Avoid Them
Writing engaging articles and energizing ad copy takes more than just typing out what you want to say. By correcting these major mistakes, your copy will soar to newfound heights. While there are many common mistakes made by .....

Google also has some inbuilt smarts and will display your advert on occasions when it deems your advert is suitable (even though your keyword list may not match).

This is known as "Expanded Match" and is only employed for your keywords that are Broad Match specified (the least targeted). The idea behind this is to maximise your advert exposure thus driving more targeted traffic to your website.

Natually Google will get more revenue as a result ;-)

So how can you benefit from this'

I hope your eyes haven't glazed over quite yet because here comes the good bit:

Type in a keyword phrase you are interested in - it must be at least a 2 word phrase.

Note the results of adverts - there may be 10, 20, 100 or more depending on how competitive your market is.

The Gobbledygook Competitor Analysis Trick

Now ......

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