Copywriting 101: The Exclamation Point, Friend Or Foe?-Part2

How To Write A Good Research Paper
A good academic paper starts out with a clearly defined topic which is neither too broad or too narrow. For example, "Cactus" would be too broad a topic. On the other hand, A topic is too narrow if you can't find any information about it. .....

...... do about exclamation pointitis' Follow these simple guidelines:

Making A BMX Writer Out Of You
So you would like to write BMX articles. Maybe you want to write a scene report, a contest, a recent roadtrip, a product review or any other BMX related topics. Your ultimate goal is to be published in an e-zine or a BMX magazine. I .....

Limit your Web copy exclamation points to one per page. Yes, I know you love your product, but remember, there is great elegance in simple, clean copy.

Read and revise your copy and then read and revise again...and again. If you're suffering from exclamation pointitis, ask yourself, "Are there adjectives I could be using that would more precisely illustrate the point rather than using exclamation points'" Remember, the thesaurus is your friend. Use colorful adjectives. Vary them throughout your copy, but don't use a word unless you are entirely sure of its meaning.

20 Ways To Keep Your Writing Inspiration And Creativity High
When stressed or blocked, it is wise to make a change so that
we don't stay in that place. Yet, many times we forget some
of the simple things that we can do for ourselves, quickly
and easily to bring our inspiration back .....

Don't ever use multiple exclamation points!!!! It's a sign of immature writing. When is an exclamation point appropriate' Use it to convey extreme emotion or as a command (e.g., "Stop it!" I yelled, as my brother hurled me into the pool.)

Custom Writing Services Market Overview
In this article the author is going to carry out custom writing services market overview providing comprehensive survey of the market divided into the following categories: market identification, market size, market segmentation, market .....

Still stuck' That's okay. We small business owners aren't expected to know everything. Chances are there's another business owner out there who loves to write killer copy. Have others you trust read your work. Make it a habit to check out the writing styles of people and companies you admire. Find Web pages with exclamation pointitis and think about how you would improve them. And always remember, the beautiful thing about Web sites and your blog is that you can change your content whenever you want.

The bottom line is that well-written copy portrays a professional and polished image. Is your marketing copy up to snuff'

Copyright 2005, Ann Zuccardy, All rights reserved.

About the Author: Ann Zuccardy is a freelance technical and copy writer with 17 years of industry experience in marketing and technical communication. She currently consults with IBM in Vermont, where she writes technical documentation for commercial ventures. Ann is also the owner of Vermont Shortbread Company. She can be reached at http://www.wordbrains.com