Dreading the Writing Assignment' Outlines to the Rescue

A Professional Copywriter Can Help You Avoid These Seven Common Mistakes
Small business owners often make the mistake of believing that they can get by writing their own copy for their marketing materials. Even big corporations sometimes fall into this trap believing they can be just as .....

Writing technical articles is a challenge. There you sit, surrounded by reams of research, notes and interviews. Where do you start'

Remember 5th grade English' You start with an outline.

Outlining has fallen on hard times lately. Mind mapping and brainstorming are much more fashionable. These techniques are great when generating ideas, but once you've got your ideas germinating you've got to outline them. Without an outline, your article will:

1. Be an unstructured mess.
   

2. Take three times as long to write.
   

Don't let this happen to you ' outline. If it's been a while since 5th grade ' or if your 'progressive' school didn't stoop to teach you actual English skills ' let me remind you why it's important and how to do it.

• Outlining keeps you from writing an unstructured mess. Readers, especially American readers, prefer distinct sections in their media. For example, look at American screenplays. Movies invariably have three acts, and anything that doesn't have them is considered an art film. Effective speeches often contain three parts, and readers like three points because the structure makes easier to retain information.
  

• Outlining shrinks your writing time by a third to a half. How do you whittle down that pile of research notes and interviews into an article or white paper' You guess it ' outline it. By assigning sections to your notes before you start writing, you'll categorize, simplify and clarify. Not bad before you've even written an introduction. For example, let's say you're writing an article about mirroring. ......

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