FOND OF AUTORESPONDERS' WRITE 'EM RIGHT!

9 Strategies For Writing Accounts Payable Procedures
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Autoresponders are one of the most popular forms of marketing
today. The reason for this is a simple one: they work. However,
writing a truly effective autoresponder series can frustrating,
even for the professional marketer.

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An e-book is simply a digital file that contains content that
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To come up with an effective series of autoresponders without
boring your prospects can be difficult. To help you, here are a

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LEARNING HOW TO WRITECopyright 2004, Michael LaRocca

As a student of Spanish, my goal was to think in Spanish. Skipthe word-by-word translation so I'd have the necessary speed tospeak and listen. I know .....

few general tips.

1) In my line of work, I see a lot autoresponders. Most of these
are one to three pages long, which is generally appropriate for a

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sales letter. In an autoresponder series, however, keep in mind
that your prospects are going to be reading multiple messages
from you. Try to keep them each down to about a page and spread
the juicy details around a bit. Don't tell them everything at

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once.

2) Now let's talk content. You'd be wise to try to give your
autoresponders some continuity so they hang together well. Start
with the basic details of your offer, then gradually reveal more
and more. When you start a letter, rehash (very briefly) what
you told them in your last letter. At the end of each letter,
make sure they stay tuned by enticing them about what they'll
find out next time.

3) A word about hype. It can definitely work if you have the
right audience and the right product. Feel free to use bold
letters, exclamation points, etc., but don't overdo it. The last
thing you need is for your prospects to feel ......

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