Formulas Copywriters Employ When Creating Web Content
HERE'S YOUR COPY WRITING FORMULA FOR INTERNET SALESThe key to having sales pages that convert is to be sure you include a few essential elements. There is a basic formula to writing good copy that has been tested and is proven to work. Once you've created a .....
What is it exactly that copywriters DO when they produce new text for a site makeover' You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process. What are the tricks of the trade and how do you get value for money when hiring a freelance writer'
When you discuss a site makeover with a copywriter, be prepared to answer a lot of questions. Any writer needs to know the answers to at least these questions before he can meaningfully go to town on your content;
What is the site's line of business'
Who is targeted'
How does the client want their web content to reflect their goals'
What is the number of pages of the site'
What is the site's current conversion ratio'
Baby Steps To Writing Success*Article Use Guidelines*
Use in opt-in publications, or on Web sites, but please include
the resource box.
Please send me a copy, if possible. Many .....
What have site owners done in the past to change this'
What are the conversion ratio targets'
Is the corporate identity still in tact'
What is the identity now and what are the reasons for the change'
HOW TO OVERCOME WRITER'S BLOCKJust thought I'd share a few thoughts on how to use the amazing powers
of your creative imagination to the fullest in overcoming "writer's block"...
Letting you know that I start all my novels with a BASIC
PLOT (plan) and don't .....
Most copywriters have their own style in creating creative text. But note that not every copywriter is necessarily a website copy writer. Everybody goes about content some way or another, but generally people tend to focus on a number of aspects that are wider than merely writing some text and mentioning a number of keywords.
I have developed this strategy for writing successful content for my clients; I will sit down and spell out what I call the 'vital communication factors' of a website. The main points of sale of a business website. Or the general idea behind a general interest website. Or the philosophy, reason for being of an entity other than a business, general interest.
It is around these vital factors, that I will begin to create the skeleton of links and click throughs, or the navigational path. Weaving the text into the navigation is the next stage. I tend to assign some weightings to all the internal hyperlinks, which mirror their importance to the website's vital points before I write the text.
The hyperlinks of any website can be roughly divided in four categories with no real distinctions but which you need to employ using a rule of thumb:
a) Clix generating click throughs (brand awareness)*
b) Clix generating repeat visits by internal referral
(e.g. bookmarks, newsletter signups, brochures);
c) Clix generating traffic (agreements for inbound
links, online marketing for third parties);
d) Clix generating sales
*Do not confuse our use of the term 'click throughs' with click
throughs as in the pay per click concept. Pay per click is all about inbound
traffic ......
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