Golden Rules for Writing

Writing Your Articles: An Organized Framework For Success!
Writing articles for an ezine, newsletter or as content for your web site can often be a daunting prospect. There you sit, looking at a blank page and saying to yourself "Where do I start'".

The first step is easy. Don't start with a blank .....

Golden Rules for Writing
By: Sonali Raval, Writer at Work, MBA

Facts Of A Writer's Life
So, you dream of becoming a famous writer' You want to get that article on paper as soon as possible and see it published. You've got great ideas for a book that you'll be starting any day now.

But do you know what it's really like .....

Want to add punch to your words'
Want to write copy that gets results'
Here are some golden rules that make for powerful writing....

So You Want To Go Into Ghostwriting?
So you want to go into ghostwriting'
A good way to get writing experience is by ghostwriting, that is writing for individuals and companies under their bylines rather than your own. With ghostwriting, you can test out writing for .....

Oh, before you get all excited - a small note of caution. Not every writer will agree with me. But these are rules I have made for myself after a lot of trial and errors. I follow them no matter what I am writing. Even personal letters and emails. And they work. Always.

Define the "take-away"
First things first. Define to yourself the "take away" - the one single message you want the reader to understand and remember. This will determine what arguments you include and what facts you use to support your position.

Becoming A Writer

The urge to write fiction seems God given for some, a learned skill for others.

One thing is certain ' it requires practice and a particular mindset. But, if you're a beginner, where do you start'

The following 10 tips will help .....

The take away could be anything - your opinion on a topic, product benefits, what your company stands for... By the way, in case I haven't made it clear yet - My "take-away" today is to leave you with some tips that will turn your text into "Writing that Works."

Know your audience

Monte Carlo Carnivale Decadence, Maui Writers Retreat
Women In Film and Television, Florida, conduct a Board Meeting August 1 in Orlando addressing skills development, networking events and industry resources particularly as it regards Florida's global entertainment industry. The New York premiere and .....

Think of your audience as a person, not a customer base. Create a mental picture of ONE individual - her likes, dislikes, preferences, habits etc. Color it with as much detail as you can. Pay particular attention to two things - her understanding of your topic and her language ability. Then, write to HER. Pitch your words at her level, talk to her in a tone and voice she appreciates.

Tell a Story

A Competitive And Cutthroat Look At Writing
Let me start by saying, humor that is hurtful or at the expense of other writers has no place in the writing industry. Board fights and flame wars do not belong in the .....

Stories fascinate us. That's why they sell so much.

If you surf the net, you must have come across tens of sales letters saying the same thing - "I am an average guy, with average skills. Yet I am making tons of money. Buy my book / program / workshop / whatever... and I will show you how to do it." Believe it or not, these letters work! That's why there are so many floating around.

Another big draw is a "case study". Case studies that describe a real life problem and then offer a convincing solution are being used as very effective marketing tools. An informal survey shows that almost every business professional opens and reads email with "case study" as the subject line.

Benefits First
Q: When is it right to not emphasize ......

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