Golden Rules for Writing-Part2

How To Write An Ebook, One Article At A Time
It's amazing how long it took me to start my first ebook I
didn't think of myself as an author.

I knew that information was creating a fortune for others, .....

...... around.

Another big draw is a "case study". Case studies that describe a real life problem and then offer a convincing solution are being used as very effective marketing tools. An informal survey shows that almost every business professional opens and reads email with "case study" as the subject line.

Benefits First
Q: When is it right to not emphasize benefits'

How To Write Ads That Get Response
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no .....

A: Never.
Enough said.

Be Direct - Make Action Calls

HOW TO "WRITE TO WIN"
"If a man has talent and cannot use it, he has failed. If
he has a talent and uses only half of it, he has partly failed.
If he has a talent and learns somehow .....

Tell your reader what action you expect.
If she doesn't know what you want, she can't give it.

One of my friends did a survey to find out why people in Ahmedabad do not donate blood. The result was amazing. 88% of the respondents said: I do not donate because nobody asked me to donate.

How To Find A Job Writing Grant Applications
Do you have what it takes to land a job doing grant writing' Many people are looking for ways to develop a freelance business, but unless you know what it takes to do so, .....

Don't make the same mistake.

Limit yourself
Ah! This is one rule I have a lot of trouble with J

Inside Elance: Thirteen Writers Explain Why Elance Works For Them
Browsing through the writing projects at Elance, one thing stands out. It's the 'Recent Earnings' figures listed with each bidder's name. These aren't fake figures ' these figures show what real writers have been able .....

When writing, less is definitely more. Whatever you do, don't try to cram too many things into one piece of writing. It dilutes your message; leaves the reader confused and you almost never achieve your objective.

Instead, make one strong statement. Back it up with 3-4 credible facts. And then, leave it there. Resist the temptation to include everything you know.

Having said this, I must end my article here.

About the Author

Sonali Raval is a corporate communications professional based in India. An Economist and MBA by training, she is a freelance writer by choice. Sonali's writing credits include motivational & soft skills articles, ad copy, speeches, brochures, business proposals, case studies, & web copy. She helps business professionals craft crisp, convincing copy. mailto:sonali@writeratwork.com or visit her at http://www.writeratwork.com