How To Write Powerful Headlines
HOW TO WRITE A BEST-SELLERTitle: HOW TO WRITE A BEST-SELLER
Author: Arthur Zulu
Contact Author: mailto: controversialwriter@yahoo.com
Copyright: Copyright ' Arthur Zulu 2002
Word Count: 560
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ARE YOU WRITING FOR A CHANGE?Whenever you reach one of those writer's roadblocks, it helps to take
some time to reexamine what drives you to write in the first place.
I submit, however, that regardless of your reason(s) for being, or .....
I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill in the blank" approach. That way I get a generic headline that I can apply to almost any business.
For example, I find a headline I like that goes something like this:
Overcome Writers Block With Snake DancingWriters block! Even columnist Dave Berry has it. He admits that at least 30 times a day when writing his humor column, he gets up from his computer to sip his Pepsi and to .....
"Give Me 5 Minutes And I'll Show You How To Put An Extra $1000 Into Your Pocket!"
In my swap file I would write it down using a "fill in the blank" approach:
Bring Out The Natural Writer In YouBring Out the Natural Writer in You
Judy Cullins '2004 All Rights Reserved.
Think you can't write a book that will sell' You aren't a natural writer' In fact, you .....
"Give Me _____ And I'll _____!"
I could now take this generic headline and apply it to almost any business...
Car insurance for example:
Sure-Fire Copywriting TipsAs you know, good sales copy is critical to your success
online. Although it's not something that you can learn
overnight, here are a few pointers to increase your
response rates ...
__1. Focus on .....
"Give Me 60 Seconds And I'll Show You How To Slash Your Car Insurance Cost In Half Every Single Month!"
Do you follow me...'
You don't want to steal any headline word for word. That would be a bad thing. But you can recycle headlines by using a "fill in the blank" approach, and then applying that to whatever business you may be are a part of.
I mean gee... why reinvent the wheel' There are a ton of great headlines out there already!
Here's another example:
"Great New Discovery Kills Kitchen Odors Quick... Makes Indoor Air Country Fresh!
In my swap file I would write it down ......
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