Sure-Fire Copywriting Tips

Interview With A Writer
How and when did you get started as a writer'

I always wrote as a child ' letters to friends and poems, but never thought of myself as a writer until receiving an A on an essay in college. .....

As you know, good sales copy is critical to your success
online. Although it's not something that you can learn
overnight, here are a few pointers to increase your
response rates ...

__1. Focus on benefits, not on features.

The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles' Probably not, but
if you have eyes you've seen his ad campaigns and you
probably even bought products that he created .....

For example, the specialty pet bed you're selling might
have a durable polar fleece lining. That's a feature. The
benefit is that it will keep your pet warm, snuggly, and

Can You Write Naturally And Get Good SE Ranking?
The most effective way to write for your website is to
keep the subject matter of your web page under tight
focus. Notice I didn't say website; that's because the
search engines don't spider websites .....

happy on cold nights. Another benefit would be that it
saves you money because it can withstand considerable
wear & tear from your bouncy pet.

__2. Focus on your customer - not yourself.

Don't Attempt To Write Without Them!
You're ready to do it. You've accepted an assignment from your
boss, agreed to put together a sales presentation, or were asked
to write a report about last .....

Who can resist a conversation about themselves' ;-)
Prospective customers want to hear about how your product
is going to help or benefit them personally.

__3. Use emotionally-charged action verbs where appropriate.

Ten Rules Of Writing Good
In our hectic, word-based society, it's good to know
how to use words good. For instance, as a marketer
on the internet, it might be good if you could use
words good .....

Strong words that evoke images and emotions are great at
getting a prospect to respond to your ad. Words like "smash"
are examples of action verbs.

8 Advantages To Writing A Book As An Entrepreneur

As an aspiring or an established entrepreneur, you are an expert in something, but does the rest of the world know' You have a wealth of information, experience and knowledge that you can package into a book that will benefit .....

__4. Be ruthless - edit out all unnecessary text.

You want a tightly-focused sales letter that leads your
prospect to complete one action. That could be signing up

Writing Newsletters Online: How To Get It Right
A strange thing has been happening to newsletters online.

They have been turning into either a) promotional emails or b) web pages delivered by email.

I'm sure you know what I mean .....

for your newsletter, filling out a form, or ordering a
product. Don't try to sell everything within your sales
letter; concentrate on getting your prospect to do just
*one* thing.

__5. Forget the hype; don't mislead or misrepresent.

Be honest about what your product can offer. Misleading
claims will only result in dissatisfied customers and an
increase in refund requests. Not to mention the damage
that can be done by word-of-mouth ...!

__6. Go easy on the CAPS and exclamation marks.

You have probably seen too many ads that look like,

!!! MAKE $10000 A MONTH WORKING ......

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