The $12,500 Copywriting Formula
Not Making Any Progress? Write It DownNot Making Any Progress' Write It Down.
By Ken Leonard Jr.
'2002 KLJ Online
Do you have a problem getting things done' Write it down.
Can't find time to build your business' Write it down.
Are .....
Have you heard of Brian Keith Voiles' Probably not, but
if you have eyes you've seen his ad campaigns and you
probably even bought products that he created ad
The Myth Of The Writing FairyHere's a fun question to ponder. What do The Stand, The Hobbit and A Christmas Carol all have in common' The answer is simple. Too simple. Horrifyingly simple.
A few years ago I decided to write a novel. I had characters all outlined .....
campaigns for. Would you like to have the formula he
gets paid $12,500 to put into use for Fortune 500
Companies'
Well then, today's your lucky day, isn't it' If you
follow this formula whenever you write a sales letter
or an ad you'll see how well it increases your success.
Remember that the key to writing a sales letter is that
the job of every paragraph is to make the reader want
to read the next paragraph.
How To Write A Job-Winning Cover LetterLet me say that I've done more hiring and firing in my
days than I care to admit. And although Human Resource
Managers and recruiters all have their own way of doing
things, here was my approach to looking at new applicants. .....
Use this as a skeleton when you write ads and then go
back through your ad to make sure you've covered all
nine points in the right order.
Overcoming Writer's Block ' 7 Methods That WorkWriter's block is something most writers have to deal with at one time or another. It can be quite daunting staring at a blank piece of paper or a blank computer screen, not knowing what to say. Presented here are seven methods for .....
1. ATTENTION - Write a headline that GRABS your reader.
Fear or curiosity are good places to start. For
example: "Ex-Truck Driver Makes $21,815 a Month Doing
What You're Not"
2. INTEREST - List the benefits of your product or
service. Acknowledge their problem while
showing you have the solution. Show that you've
been where they are and you can help them.
3. CREDIBILITY - Mention referrals and references of
how others have benefited from your product or service.
4. PROVE - Show testimonials with full names and cities or
countries. Offer a risk-free guarantee.
5. BELIEVABLE - Give your full contact information.
Make it easy for them to buy with no hassles. Let
them know why they should trust you.
6. SCARCITY - Have limited offers, special time sensitive
sales, discounts on a few products in limited quantity.
7. ACTION - Ask for ......
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