The Art of Writing Effective Web Site Sales Copy

The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles' Probably not, but
if you have eyes you've seen his ad campaigns and you
probably even bought products that he created .....

If you're selling a product or service on the Internet, your
words are the most important factor in determining your
success. High-tech web sites with fancy images won't make
sales however, many Internet entrepreneurs spend much

Ten Rules Of Writing Good
In our hectic, word-based society, it's good to know
how to use words good. For instance, as a marketer
on the internet, it might be good if you could use
words good .....

more time designing a professional looking web site than
writing effective sales copy. A professional looking web site
is a very important part of making sales, but without effective
sales copy your web site will be useless.

The art of writing effective sales copy is simply learning how to
write persuasive words specifically written for your targeted
customer. You must feel your customers needs and write your
copy with passion, excitement and benefit.

If you've ever developed a new product then you know that
there is a certain time when your emotions are riding high and
you're full of excitement and anticipation. This is the best time

10 Tips For Writing Web Copy

One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.

In days gone bye, banners and graphics were all important but now it's the words that do the selling .....

to write your sales copy. Your excitement will flow through your
words. Take this time to sit down and write an outline for your
sales message.

Creating A Headline

The first part of your outline will be your headline. This is the
most important part of your entire sales copy. You must write

Q&A For Writers, Editors And Publishers
Part Two

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Question # Six - Editors, how do you locate that next position when it's time to move to a new publishing house, newspaper or magazine' How do you keep that great editing job once you have it''
--

Page Nine

Jenny .....

a headline that demands attention and forces your visitor to
read on. Most of your visitors will only read your headline. If
it doesn't instantly grab their attention, they'll move on and
never return.

Writing an Introduction

Once you've captured your visitor's attention, you'll now need
to direct their attention to your introduction. Keep your

Giving Yourself The Right To Write

"But I've only been on the Internet 3 months! How can I write an article'' That was my reaction back in 1999 when I began my online career and heard that writing articles was the key to .....

introduction brief and to the point. Let them know exactly what
you have to offer them.

Use Plenty of Subheadings

Your next step in creating your outline is to add subheadings.
Subheadings are basically just smaller headlines used to
break up your text blocks. They also provide your readers
with important highlights of your paragraphs. Use plenty of
subheadings throughout your copy, as not all of your visitors
will read your copy word for word. They'll simply scan it and
only read what catches their attention.

Ten Tips To Help You Finish Writing Your Novel

1. Set aside a time to write and keep it sacred.

Make this a time when you know you are at your best and feel most creative -- Saturday mornings, late at night, whatever works .....

Remove the Risk

You must provide a solid, no risk, money back guarantee.
Provide a limited time free trial or download that will
completely remove the risk. This will build your potential
customers confidence and put their mind at ease. Display
your guarantee in bold text and even mention it in your sales
message and on your order page.

Call for Action

Ask for the order and provide an easy ordering process.
Continue to reassure your potential customer and lead them
to your order page.

ARE YOU WRITING FOR A CHANGE?
Whenever you reach one of those writer's roadblocks, it helps to take
some time to reexamine what drives you to write in the first place.

I submit, however, that regardless of your reason(s) for being, or .....

Use a P.S.

When your visitor scans your sales message, chances are
they'll read your headline, subheadlines and your PostScript
message. Place your most important benefits within your P.S.
message. It will get read.

Writing Your Copy

Now, you're ready to begin filling in the spaces. When you
begin writing your paragraphs, get straight to the point, avoid
negativity and hype, and write in small sections. Vary the
paragraph sizes and limit each paragraph to four or five lines
max. If you feel that your paragraph will be longer than four or
five lines, try to use bullets to display important points. Write
in an everyday language that everyone can understand.

Make sure you use plenty of white space. White space is the
empty space between your paragraphs and ......

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