The Lost Art Of Fundamental Copywriting-Part2

How To Preserve Your Family History By Writing Family Storie
"Everyone has a story to tell." It seems like a cliche'but it's true. After working as a newspaper reporter for more than eight years, I know that .....

...... 6 or 7 bays and 20
employees, my system will work for you!

I have designed this system to be step by step, and at the
same time be flexible for you and your style. No "cookie-
cutter" approach here. These are real world, proven
techniques, that I used myself, in my own shop!

WHAT DO I DO NEXT'

You simply have 2 choices.

First you can keep doing the same things that you have been
doing, and hope that you will stumble onto the answers
before you get burnt out and go broke.

Or you can simply check out the rest of my website (link to
about Rob page) and see if I'm the kind of person that you
would like to work with.

I can guarantee you that if you are serious about improving
both your business, and your quality of life, I can help you
get there. And the best part about it is we can have fun
doing it!

LISTEN TO MY FREE TELESEMINAR:

I Am Biodegradable. My Writing Is Not.

My dad was wrong. I just discovered that I am good for nuthin' after all. In fact I've been good for nuthin' all along. I am 100% biodegradable and that means I can be recycled into nuthin'. It also means that no matter how much .....

"How To Make A Million Dollars A Year With Your Auto Repair
Shop While Only Working 20 Hours A Week!"

"Don't Take My Word For It, Listen To What My Clients Are
Saying About My Program"

THIS COULD, AND SHOULD BE YOU TOO!

Listen to a very happy shop owner:

Have fun and may you be as profitable and successful as you
deserve to be!

Sincerely,

Rob Russell

Nationally Recognized Auto Repair Shop Marketing and
Business Expert

Contact me
Office number: 503-628-7837

Resume Writing
Resume writing is an art. You will have to master this art in order to land up with a plum job. Your resume must be your unique masterpiece. Resume writing has .....

Office Fax: 503-628-5438

The above sales letter is one of the most fundamental, yet
highly effective sales letters I've ever had the pleasure of
reading. How do I know it's effective' Because when I asked
Rob Russell for permission to use his sales letter in this
article, I also asked him if the letter was working for him.
And he told me that he was very pleased with the results.

I should also mention, in the interest of keeping this
article as brief as possible, I intentionally left out the
testimonials. If you would like to see the sales letter in

12- COPYWRITING TIPS TO MAKE YOUR ADVERTISING MORE PROFITABLE
' Copyright 2004 Thom Reece All Rights Reserved

Year after year people make the same mistakes in
direct-response copy and advertising. You can avoid
the most common and costly blunders by following .....

its entirety, you can view it here:

http://www.robrussellinfo.com

That sales letter is a simple but psychologically powerful
example of copywriting, because it follows the AIDA formula
to the letter:

A= ATTENTION: The very first thing your ad or sales letter
must do is get your prospects "ATTENTION". The very best way
to do that is with an effective headline. So, what's an effective headline' An effective headline is any headline that answers the question: "What's in it for me'" That's all your prospects really care about. What's in it for them'

I= INTEREST: After you get your prospects attention, you
want to get them "INTERESTED" in your product or service.
You do that by immediately telling them what your headline
promises. You don't waste their time with a bunch of fluff
and garbage that nobody but you cares about.

D= DESIRE: You have to make your prospects "DESIRE" your
product or service. And the way to do that is with benefits,
benefits and more benefits!

A= ACTION: You want to close your ad or sales letter with a
call to "ACTION!" In other words, ask them for the order.
It's important to ask for the order at least three times,
preferably six or more.

Blogs Like All Forms Of Writing Are An Art Form

Writing'Blogs'Blogs are on-line journals where people express themselves through writing. Writing'Writing is the process where one puts down words of a language on a format that others can read. This .....

Anyway, that's it. You've just seen an example of
fundamental copywriting at its finest.

Forget about trying to write a brilliant, psychological ad
or sales letter. Follow the AIDA formula faithfully, and I
promise you, the brilliance will take care of itself!

ABOUT THE AUTHOR
Dean Phillips is an Internet marketing expert, writer,
publisher and entrepreneur. Questions' Comments' Dean can be
reached at mailto: dean@lets-make-money.net
Visit his website at: http://www.lets-make-money.net