Writing a Powerful E-mail Press Release

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Press Releases are a great source of publicity
for your business and often attract more buyers
than traditional, paid advertising. However a lot
of people are confused when it comes to sending
out publicity releases, so here are some things
you should know.

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You should always remember that the main
objective is to seek publicity for your business.
You never should send out a sales letter. That's
not what a release is for and you'll never get
published. Always target the person to whom
you send your release. Sending out releases isn't

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a numbers game. The more targeted a contact
is to your release, the more likely they will
publish it.

Once you find a media source that would be
interested in your publicity release, then you want
to find which editor is the best for your purpose.
Don't send it to a managing editor, you want to
send it to a contact that is related to your release.

When you send a release, always personalize
it. "Dear Editor's name,". Use their title, "Being
the Sports Editor for..." Also use their field of
interest if it's known. "Being the Sports Editor
for the (New England Chronicle) and an avid
soccer fan..."

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There are two, general ways of sending out a
press release by e-mail. Both have good and
bad qualities. Some editors prefer that you
send them a short e-mail, "briefly" describing
your release and asking permission to send it.
This will prevent an editor from asking to be
removed, which would end any future contact
with him.

The second way is to make absolutely sure
he would be interested in your release and
just send it out. The advantage of going this

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way is neither of you is wasting time by asking
permission and granting it. It's up to you. I
suggest you try and see how each one works for
you and choose the better of the two. Whichever
strategy you use always honor an editor's request
to be "removed."

Try to keep you release short; e-mail releases
are recommended to be only three paragraphs.
Many editors will receive a hundred or more
releases a day, so you have to get his attention

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in a very short amount of time.

Catch their attention in the first paragraph, the
main focus of your release in the second and
your contact information in the third.

You don't want to give your whole story in the
press release, you want them to contact your
for more information. The nice thing about the

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internet is that you can make this information
directly available by using a webpage or an
autoresponder.

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List all of the information they'd be interested
in. Think of some questions that an editor
would probably ask you in an interview and
provide the answers. Write down all of the
specifics of your story. You might want to list
your credentials or company history too.
Whenever you list a contact number, always
leave a number where you can be reached.
Editors don't have a lot of time and they're not
going to go out of their way to get in touch
with you.

When thinking of ideas for a release, one
good way of getting noticed is by tying
yourself in with recent news stories.
Another idea is just to make a bold claim,
"that you can live up to." You'll find
that lots of people will give you publicity,
to try to prove you wrong. For example
"New York ......

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